This paper describes the research, design, construction and prototype testing process of a novel ocean energy direct drive permanent magnet linear generator buoy. The buoy employs the vertical component of the motion of ocean waves to power a linear generator. The generator consists of a permanent magnet field system (mounted on the central translator shaft) and an armature, in which the power is generated (mounted on the buoy). The translator shaft is anchored to the sea floor, and the buoy/floater moves armature coils relative to the permanent magnet translator to induce voltages. The electrical and mechanical structures of the buoy generator are provided, along with performance characteristics, including voltage, current and developed power.